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Keywords: Consumption
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (1): 97–112.
Published: 16 August 2021
... investigates motivational factors, amount of media consumption and negative attributes associated with binge-watching on Netflix during the COVID-19 outbreak. Design/methodology/approach This study has employed an exploratory research design and obtained primary data via an online survey using...
