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Keywords: Covid-19
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2023) 4 (1): 33–50.
Published: 10 November 2022
...Md Ashraf Harun Purpose The study aims to examine the factors affecting the customers' choice of Bangladeshi banks during the Covid-19 pandemic and the moderating effects of private and public banks on this association. Design/methodology/approach This study is based on explanatory research...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2023) 4 (1): 51–73.
Published: 01 November 2022
...P.G.S. Amila Jayarathne; B.T.K. Chathuranga; N.J. Dewasiri; Sudhir Rana Purpose This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 7–20.
Published: 18 March 2022
...Mohammad Anas; Mohammed Naved Khan; Obaidur Rahman; S. M. Fatah Uddin Purpose During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (2): 113–129.
Published: 28 October 2021
...Kavya Satish; Abhishek Venkatesh; Anand Shankar Raja Manivannan Purpose This research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to stockpile, which has its own consequences. The article proposes...
