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Keywords: Ethical purchasing
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (2): 131–148.
Published: 18 December 2023
.../licences/by/4.0/legalcode Purchase intention Cruelty-free products purchase intention Ethical purchasing Westernisation Consumer empowerment Attitude-behaviour gap In a world where people are becoming more involved in the causes they care about, ethical purchasing is gaining traction...
