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Keywords: Ethical purchasing
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (2): 131–148.
Published: 18 December 2023
... of “Westernisation” to the South Asian region in line with the tone set by an editorial article Dewasiri et al. (2021). Purchase intention Cruelty-free products purchase intention Ethical purchasing Westernisation Consumer empowerment Attitude-behaviour gap In a world where people...
