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Keywords: Fashion industry
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (2): 135–149.
Published: 23 August 2022
...Aloka Karunasingha; Nalin Abeysekera Purpose The main purpose of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of Sri Lanka...
