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Keywords: Fashionwear industry
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (1): 61–73.
Published: 24 January 2024
... the influence of social media marketing on the purchasing intention (PI) of customers in the fashionwear industry in Sri Lanka. Design/methodology/approach A standardized online survey was conducted, generating 312 datasets for analysis. Findings The empirical findings reveal that both firm-produced...
