Keywords: Fear to COVID-19
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Journal Articles

Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic

H.A. Dimuthu Maduranga Arachchi, R.A. Sudath Weerasiri, Trevor Mendis
Journal: South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 38–59.
https://doi.org/10.1108/SAJM-10-2021-0117
Published: 29 April 2022
... on purchase intention (direct path), and furthermore, a partial mediation was shown for the indirect approach. In addition, personal norms and fear to COVID-19 have a significant impact on the relationships between perceived CC on purchase intention, BT on purchase intention and CBI on purchase intention...
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