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Keywords: Firm-created communication
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (1): 61–73.
Published: 24 January 2024
...). This is arguably because the majority of existing research focuses on business success rather than firm-created (FC) and user-generated (UG) fashionwear social media marketing in the customers’ purchase intention (CPI) contexts. Social media marketing Firm-created communication User-generated...
