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Keywords: Innovation resistance theory (IRT)
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Journal Articles
Md. Tanvir Alam Himel, Shahrin Ashraf, Tauhid Ahmed Bappy, Md Tanaz Abir, Md Khaled Morshed, Md. Nazmul Hossain
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (1): 72–96.
Published: 03 August 2021
... acceptance model (TAM) and innovation resistance theory (IRT) to validate the results. The authors found that perceived usefulness (PU), perceived ease of use (PEOU) and perceived trust (PT) positively contribute to customers' attitudes toward MFS adoption. Besides, barriers to acceptance had unfavorable...
