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Keywords: Lockdown
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (1): 97–112.
Published: 16 August 2021
...Kazi Turin Rahman; Md. Zahir Uddin Arif Purpose The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study...
