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Keywords: Mixed methods
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2023) 4 (1): 51–73.
Published: 01 November 2022
... payment adoption across rural and urban contexts. Design/methodology/approach The study employs a mixed-method approach with a concurrent research design. Both a survey of customers and in-depth interviews of managers in retail companies are used. Findings The study discloses that performance...
