Keywords: Perceived risk
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Journal Articles
South Asian Journal of Marketing (2024) 5 (2): 149–165.
Published: 20 May 2024
... the research hypothesis. Findings The findings confirmed that the three relationships between the unified theory of acceptance and use of technology (UTAUT) variables and EV purchase intention are significant, and there is no significant moderator effect from the consumer’s perceived risk. Originality...
Journal Articles
South Asian Journal of Marketing (2024) 5 (2): 93–112.
Published: 02 May 2023
...-3 integrated with perceived risk constructs. Hypotheses were developed to determine the relationships and empirically validated using the PLSs-SEM method. Using the survey method, 680 Delhi NCR respondents participated in the survey. Findings Empirical results suggested that behavioural...

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