Keywords: Personal norms
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Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic

H.A. Dimuthu Maduranga Arachchi, R.A. Sudath Weerasiri, Trevor Mendis
Journal: South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 38–59.
https://doi.org/10.1108/SAJM-10-2021-0117
Published: 29 April 2022
...) and the moderating effect of personal norms and fear to coronavirus disease 2019 (COVID-19) by contributing social exchange theory (SET), brand relationship theory, social cognitive theory (SCT) and fear appeal theory. Design/methodology/approach Quantitative research was carried out by means of a survey...
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