Keywords: Pricing
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Journal Articles
South Asian Journal of Marketing (2024) 5 (1): 15–31.
Published: 19 December 2023
..., a total of 514 valuable responses were collected to get the results. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to analyze the data. Findings The finding shows that technology and edge-on-competition (TEC) and pricing have...

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