...Lahiru Fernando; Asanga Ranasinghe; Panawannage Bhagya Dewmini Fernando Purpose There is an area of neglect in the extant literature on the role of electronic word of mouth in the relationship between social media marketing and purchase intention. This study aims to investigate how social media...

... countries, especially in South Asian nations, as a result of westernisation. Based on the theory of planned behaviour and the concept of the attitude-behaviour gap, this study aims to investigate the impact of westernisation on the purchase intention of cruelty-free cosmetic products. Design/methodology...

...Priyam Ghosh; Mothilal Lakavath; Karthikeyan Somaskandan; Satyanarayana Parayitam Purpose This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative...

...H.A. Dimuthu Maduranga Arachchi; R.A. Sudath Weerasiri; Trevor Mendis Purpose This paper examines the direct relationship between perceived corporate citizenship (CC) and purchase intention. This study also tests the mediating role of brand trust (BT), consumer–brand identification (CBI...