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Keywords: Relative advantage
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 60–76.
Published: 20 December 2021
... the model and test the hypothesis. Findings The findings of the research revealed that expense, responsiveness and relative advantage have significant influence while security and convenience have insignificant influence on satisfaction. But they are not directly related with loyalty although...
