Keywords: Repurchase intention
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Journal Articles

Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail: role of retail store attributes, brand loyalty and perceived value

Farhan Mirza, Ding Hooi Ting, Ali Hussain
Journal: South Asian Journal of Marketing
South Asian Journal of Marketing (2025) 6 (2): 73–88.
https://doi.org/10.1108/SAJM-01-2024-0002
Published: 03 October 2025
.... Practical implications Retail managers can boost customer loyalty and PV by enhancing retail SA. Investing in visual merchandising, staff training, competitive pricing and omnichannel integration leads to higher satisfaction, positive WOM and increased repurchase intentions (RI). Prioritizing...
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