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Keywords: Retail
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 38–59.
Published: 29 April 2022
... with a sample of 411 regular consumers who work for national retail brands, where the unit of analysis was an individual. The study analysed the data to test the research hypotheses using SPSS and SMART partial least squares (PLS). Findings This study found a significant positive impact of perceived CC...
