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Journal Articles

“Understanding the shift from passenger satisfaction to patronage intention” – evidence from Colombo Bandaranaike International Airport

Open Access
Sumith De Silva, Chaminda H.N.A. Aruna
Journal: South Asian Journal of Marketing
South Asian Journal of Marketing (2026) 7 (1): 71–88.
https://doi.org/10.1108/SAJM-06-2025-0030
Published: 30 April 2026
...Sumith De Silva; Chaminda H.N.A. Aruna Purpose This research aims to find the most influential attributes of airport service quality (SQ) that affect passenger satisfaction (PS) at international airports and patronage intention (PI). Design/methodology/approach The data were collected from 694...
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Journal Articles

Unveiling FinTech adoption: an integrated approach of TAM and E-S-QUAL models for assessing the impact of service quality

Open Access
Muhammed Basid Amnas, Murugesan Selvam, Satyanarayana Parayitam
Journal: South Asian Journal of Marketing
South Asian Journal of Marketing (2025) 6 (1): 53–69.
https://doi.org/10.1108/SAJM-01-2024-0007
Published: 16 September 2025
.... This research study explores the critical factors affecting the adoption of FinTech services by integrating the TAM and the E-S-QUAL model with a special focus on the service quality of FinTech services. Design/methodology/approach The study used partial least squares structural equation modelling (PLS-SEM...
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Includes: Supplementary data
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