Keywords: Social responsibility
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Journal Articles

Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic

H.A. Dimuthu Maduranga Arachchi, R.A. Sudath Weerasiri, Trevor Mendis
Journal: South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 38–59.
https://doi.org/10.1108/SAJM-10-2021-0117
Published: 29 April 2022
... such as retail (Fernandes, 2020), hospitality and tourism will be badly impacted by the COVID-19 pandemic (Dolnicar and Zare, 2020 ; Fernandes, 2020). COVID-19, as a pandemic, has the potential to influence the development of social responsibility actions in marketing, and it represents an excellent opportunity...
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