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Keywords: Sri Lanka
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing 1–16.
Published: 21 July 2026
...Ishani Tanuja; Minusha Weerakkody Purpose The present study aims to investigate the role of psychological factors on ecological protection behavioural engagement of tourists visiting Intangible Cultural Heritage (ICH) sites in Sri Lanka aligns with the theory of planned behaviour (TPB...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2023) 4 (1): 51–73.
Published: 01 November 2022
...P.G.S. Amila Jayarathne; B.T.K. Chathuranga; N.J. Dewasiri; Sudhir Rana Purpose This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (2): 135–149.
Published: 23 August 2022
...Aloka Karunasingha; Nalin Abeysekera Purpose The main purpose of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of Sri Lanka...
