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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (1): 97–112.
Published: 16 August 2021
... at http://creativecommons.org/licences/by/4.0/legalcode Binge-watching Consumption COVID-19 pandemic Digital media Lockdown Marketing Marathon viewing Netflix Streaming It is no secret that Netflix, Inc. is the champion in the online streaming revolution. Its streaming platform...
