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Keywords: TAM
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (1): 74–90.
Published: 06 June 2023
... to corruption among officials and bribe-takers. The existing theoretical models, such as UTAUT, UTAUT2, and TAM, were developed to explore the acceptance of technological devices such as computers and mobile phones. Accordingly, these models do not take into account several additional factors that could...
