...Amanda Indumini; Lakshi Karunarathne; Nishani Wickramaarachchi Purpose The study aims to investigate the applicability of TikTok as a social media marketing tool to promote the luxury real estate industry in Sri Lanka based on the technology acceptance model (TAM). Design/methodology/approach...

... on these critical factors influencing FinTech adoption, this research study delves into the intersection of technology acceptance and service quality models. The technology acceptance model (TAM), developed by Davis (1989) , has been instrumental in understanding the factors that drive individuals’ intentions...