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Keywords: Technology acceptance model
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2026) 7 (1): 17–32.
Published: 22 May 2026
...Amanda Indumini; Lakshi Karunarathne; Nishani Wickramaarachchi Purpose The study aims to investigate the applicability of TikTok as a social media marketing tool to promote the luxury real estate industry in Sri Lanka based on the technology acceptance model (TAM). Design/methodology/approach...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2025) 6 (1): 53–69.
Published: 16 September 2025
... at Link to the terms of the CC BY 4.0 licence . FinTech Service quality Technology acceptance model E-S-QUAL and digital finance To establish a robust theoretical foundation and enhance transparency in the development of this study, a structured and systematic literature review...
Includes: Supplementary data
