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Keywords: Thematic content analysis
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2022) 3 (1): 21–37.
Published: 09 December 2021
.... Design/methodology/approach This research applies a qualitative approach of thematic content analysis of a total of 49 micro and nano-homefluencer's contents in beauty fashion, clothing, workout-yoga, food and lifestyle sectors on Instagram. Findings The findings of this study identify the main five...
