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Keywords: Tourism
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2026) 7 (1): 33–50.
Published: 25 May 2026
...Uzma Naz; Musa Khan Purpose This study explores how social media platforms shape and mediate the tourist experience at UNESCO cultural heritage sites in Pakistan. It analyses user content to uncover key drivers of visitor satisfaction and sustainable heritage tourism. The research contributes...
