Keywords: UTAUT
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Journal Articles
South Asian Journal of Marketing (2024) 5 (2): 149–165.
Published: 20 May 2024
... the research hypothesis. Findings The findings confirmed that the three relationships between the unified theory of acceptance and use of technology (UTAUT) variables and EV purchase intention are significant, and there is no significant moderator effect from the consumer’s perceived risk. Originality...
Journal Articles
South Asian Journal of Marketing (2024) 5 (1): 74–90.
Published: 06 June 2023
... This study integrated critical elements from the major theories, such as Theory of Reasoned Action, Technology Acceptance Model, Decomposed Theory of Planned Behaviour, the unified theory of acceptance and use of technology (UTAUT) model and UTAUT2, to investigate the adoption of CLT. As a result, 11 crucial...

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