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Keywords: UTAUT-3
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (2): 93–112.
Published: 02 May 2023
...Puneett Bhatnagr; Anupama Rajesh Purpose The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach The authors propose this model based on the UTAUT...
