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Keywords: Word of mouth marketing
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (1): 61–73.
Published: 24 January 2024
... communication Customer purchase intention Fashionwear industry Word of mouth marketing © Kaluarachchi Chamodi Sandunima and Nisha Jayasuriya 2024 Kaluarachchi Chamodi Sandunima and Nisha Jayasuriya Published in South Asian Journal of Marketing. Published by Emerald Publishing Limited...
