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Journal Articles

An exploratory study of women club members’ experiences with an NFL franchise brand extension

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Antonio Williams, Isabell Rhenwrick, Kwame J. A. Agyemang, Alexandria Pantaleoni
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2015) 5 (2): 107–120.
https://doi.org/10.1108/SBM-10-2012-0045
Published: 11 May 2015
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Journal Articles

Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies

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Patrick Walsh, Isabell Rhenwrick, Antonio Williams, Adia Waldburger
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2014) 4 (2): 96–108.
https://doi.org/10.1108/SBM-02-2012-0007
Published: 06 May 2014
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