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Journal Articles

National Olympic Committee sponsorship in small states: a case study with a focus on the Caribbean region

Jeeyoon Kim, Elizabeth Delia, Patrick Walsh

Sport, Business and Management: An International Journal (2023) 13 (1): 57–73.

https://doi.org/10.1108/SBM-09-2021-0097

Published: 04 April 2022

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Journal Articles

Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies

Patrick Walsh, Isabell Rhenwrick, Antonio Williams, Adia Waldburger

Sport, Business and Management: An International Journal (2014) 4 (2): 96–108.

https://doi.org/10.1108/SBM-02-2012-0007

Published: 06 May 2014

View article titled, Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies

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