... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Licensing Financial regulation Financial stability Club assessment and monitoring European professional team sports leagues Few empirical studies can be found in literature, which examine...

...Patrick Walsh; Isabell Rhenwrick; Antonio Williams; Adia Waldburger Purpose – While brand extensions and licensing are two distinct brand strategies, recent literature suggests that licensing be treated as an “external” brand extension. As both of these strategies have the ability to have...