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Journal Articles

Building corporate image through societal marketing programs

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Apisit Chattananon, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, Lackana Leelayouthayothin
Journal: Society and Business Review
Society and Business Review (2007) 2 (3): 230–253.
https://doi.org/10.1108/17465680710825442
Published: 09 October 2007
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