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Journal Articles

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences

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Jaspreet Kaur, Emmanuel Mogaji, Deepti Wadera, Sangeeta Gupta
Journal: Society and Business Review
Society and Business Review (2022) 17 (3): 441–468.
https://doi.org/10.1108/SBR-08-2021-0132
Published: 21 February 2022
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Journal Articles

Impact of cause-affinity and CSR fit on consumer purchase intention

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Sudipta Sen Gupta, Deepti Wadera
Journal: Society and Business Review
Society and Business Review (2021) 16 (1): 26–50.
https://doi.org/10.1108/SBR-01-2020-0012
Published: 27 November 2020
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