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Keywords: Consumer segments
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2021) 16 (1): 26–50.
Published: 27 November 2020
... and CSR fit among Indian consumers using the government stipulated list of causes. Purchase intention Consumer segments CSR perceptions FMCG Cause affinity CSR fit Sudipta Sen Gupta can be contacted at: sudipta.sengupta@gdgoenka.ac.in 13 12 2019 23 06 2020 24 08 2020...
