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Keywords: Corporate image
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Journal Articles
Building corporate image through societal marketing programs
Available to PurchaseApisit Chattananon, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, Lackana Leelayouthayothin
Journal:
Society and Business Review
Society and Business Review (2007) 2 (3): 230–253.
Published: 09 October 2007
...Apisit Chattananon; Meredith Lawley; Jirasek Trimetsoontorn; Numchai Supparerkchaisakul; Lackana Leelayouthayothin Purpose The purpose of this research is to develop and test a Thai model for societal marketing's impact on consumer's attitudes toward a corporate image. Design/methodology...
