...Utkal Khandelwal; Trilok Pratap Singh Purpose This study aims to establish two aspects: first, whether green advertising through multiple media (repetition versus reversal) generates a positive purchase intention than green advertising with a single medium repeat one medium at different levels...

... experience Green labelling Perceived value Trust Loyalty Purchase intention In 2015, the United Nations expanded on the Millennium Development Goals by setting out 17 Sustainable Development Goals (SDGs) (Gupta and Wadera, 2021), which sought, among other objectives, to engender peace, eradicate...

...Jaspreet Kaur; Ratri Parida; Sanjukta Ghosh; Rambabu Lavuri Purpose This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology...

.... Segments of socially, environmentally and culturally conscious consumers were found. Under quasi-experimental conditions of CSR fit and cause-affinity, positive purchase intention is exhibited across fast-moving-consumer-goods sectors; in which case CSR perceptions cease to have a significant impact...