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Everyone agreed the dot com revolution heralded the end of traditional selling and distribution. Internet businesses seemed a natural development of existing trends to cut out the middlemen and to source and sell direct. Wholesale distributors started to look like dinosaurs: oversized and soon to be extinct. Now that the online bubble has burst, and the few very successful traditional wholesalers are still outperforming the market, people are keen to learn the secrets of their survival.
© MCB UP Limited
2002
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