Getz and Intel go on‐line : Firms, big and small, take the e‐commerce plunge

When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet they’d be off to Getz’s family‐run store which had been in business for the past 100 years and had built up trust between generations of customers and suppliers. Getz had been retailing their comprehensive lines of good‐quality clothing before many of their present‐day customers were born, and they’d even been doing business with some of their current suppliers for 60 to 80 years.