Issues

What next for BMW and Cadillac? : Strategic shake‐ups in the auto industry

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Adidas and All Blacks build winning partnership: The benefits of corporate co‐branding

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Dark skies: Can the airlines bounce back from the brink?

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Getz and Intel go on‐line : Firms, big and small, take the e‐commerce plunge

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Have the “big boys with tough toys” ads had their day? : It’s time to get “touchy feely” with trades‐people

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Clearing the leadership hurdles : An evaluation of quiet leaders, tipping point leaders and corporate governance

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The personal touch: keeping loyalty in hand : Customer satisfaction approaches from Mayo and Harrah’s

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Mobilization advances life insurance’s march: Keeping the customer satisfied

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State of the rapid prototyping industry: Despite tough times, the RP industry could be poised to start a new industrial transformation

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The future of UK research: Is UK based engineering research on the brink of collapse?

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