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Purpose

The aim of this paper is to determine the views of Jim Kouzes, the chairman emeritus of the Tom Peters Company, a leadership development firm.

Design/methodology/approach

The paper is an interview with Jim Kouzes..

Findings

Jim Kouzes has been cited by the Wall Street Journal as one of the 12 most requested “non university executive‐educated providers” to US companies. The interview covers his opinions on a range of issues.

Originality/value

The paper provides insights into the thinking of a prominent individual.

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