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Purpose
To determine the views of the founder of the low cost airline Go.
Design/methodology/approach
The article is an interview with Barbara Cassani.
Findings
Barbara Cassani, best known for founding the low‐cost airline Go in the UK, also worked on driving London’s successful bid for the 2012 Olympic Games. The interview covers her opinions on a range of issues including her latest challenges.
Originality/value
Provides insights into the thinking of a prominent individual.
© Emerald Group Publishing Limited
2006
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