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Purpose

The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

So‐called “disruptive strategies” have found currency among several organizations in the early part of the new millennium as the desire for change and a new model of business development has taken hold. The idea is that a company with a significant presence in a market acts to remove the status quo, to take away the comfort zone of all actors and change the “rules of the game” to the advantage of the instigator. Nice idea, but the risks can be huge and there is no guarantee other actors are enacting such a strategy anyway.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

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