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Purpose

The purpose of this paper is to look at the views of Vijay Govindarajan on innovation and corporate strategy for its implementation, Earl C Daum 1924 Professor of International Business at the Tuck School and founding director of Tuck's Centre for Global Leadership and an expert on strategy and innovation.

Design/methodology/approach

The paper takes the form of an interview with Vijay Govindarajan.

Findings

The paper reveals Vijay Govindarajan's views on innovation and its implementation within the company and his five barriers to breakthrough innovation.

Originality/value

The paper provides insights on corporate strategy for innovation from an established expert on strategy and innovation.

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