– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
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– It is assumed that most major corporations have social media all sewn up. First appearing in the early 2000s, they presented a free, engaging way for corporations to connect with their customers and other stakeholders. However it soon became clear that they did not just represented a huge risk to firms, but also that in order to get the most out of them, they had to adopt certain strategies as part of en effective marketing plan.
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