How to get business going
Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 10
Easton N.Fortune (Switzerland), 4 May 2009, Vol. 159 No. 9, No. of pages: 6
Purpose – Presents the thoughts of President Obama, and a range of key business leaders, on what went wrong with the economy and how to put it right. Design/methodology/approach – Features comments from President Obama on how the US can recover; reports his emphasis on innovation and the need to“help nurture the next generation of scientists, engineers and innovators”. Provides short interviews with Jamie Dimon (JP Morgan Chase), Indra Nooyi(PepesiCo), Bill Ford (Ford Motors), Joe Scarborough (MSNBC) and Anne Mulcahy(Xerox). Records their views on a range of subjects including, among others, how to build long-term consumer relationships. Originality/value – Includes written replies to questions put to President Obama.Article type:ViewpointISSN: 0738-5587Reference: 38AL304
Keywords: Corporate strategy, Economic conditions, Economic performance, Financial management, Leadership
