This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Fierce competition among commercial airlines means that customer satisfaction must remain a top priority. Firms therefore need to use appropriate metrics to ascertain the importance of individual service attributes relative to others. It is equally imperative to remain alert to changes in consumer expectations and the likelihood of certain attributes having greater or lesser value attached to them as preferences evolve.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
