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Volume 18, Issue 8
1 September 2002
Strategic Direction Cover Image for Volume 18, Issue 8
Article Contents
Viewpoint| September 01 2002

Growing for globalization – GE and Benetton’s differing approach Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8588
Print ISSN: 0258-0543
© MCB UP Limited
2002
Strategic Direction (2002) 18 (8): 4–7.
https://doi.org/10.1108/02580540210793789

Picture this. You are the CEO of the most valuable organization on the planet. You have 12 core businesses, all of which created net earnings of $12.7 billion in 2000, and from 1998 to 2000 you were voted Fortune’s most admired global organization. Cause for celebration? Time to slow down and concentrate on what you have achieved?

Keywords:
Globalization, Strategic growth, Alliances
© MCB UP Limited
2002
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