GM and the future of new product development: Creativity and technology: a marriage made in heaven?

It was Ralph Waldo Emerson who once said that every wall is a door. Unfortunately, this positive outlook on organizational opportunity and creativity is still too rarely adopted. According to Robert I. Sutton, the root of the problem lies in the fact that managers back off when they discover exactly what creativity demands – significantly different practices from routine work which often seem risky and sometimes plain wrong.