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Volume 5, Issue 6
1 September 2006
Strategic HR Review Cover Image for Volume 5, Issue 6
Review Article| September 01 2006

Promoting “EXCITE”ing brand values at General Motors UK Available to Purchase

Jos Sharp
Jos Sharp
General Motors
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8537
Print ISSN: 1475-4398
© Emerald Group Publishing Limited
2006
Strategic HR Review (2006) 5 (6): 8–9.
https://doi.org/10.1108/14754390680000917

Jos Sharp, internal communications manager, explains how global car manufacturer, General Motors, has developed an award‐winning employee motivation program.

Keywords:
HR, General Motors, Brand
This content is only available via PDF.
© Emerald Group Publishing Limited
2006
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