Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.
Success in meeting customer's requirements can be affected by customer perception of front‐line staff. Many businesses are now building teams who will reflect the identities of their customer base and local community. Supershed DIY retailers B&Q are the first business to be studied to see how the gender of their front‐line staff affects the behavior of their customers. Incredible as it seems, this has never been studied before but the insights gained are a wake‐up call for retailers everywhere.
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
